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The study, published in the Journal of Marketing Research, examined five different categories of company-sponsored wellness benefits - food, social, mindfulness, physical and health - to see which ones resonated with employees in customer-facing jobs.
September 25, 2025Research and Innovation
The new Center for Executive and Leadership Education will offer national-caliber leadership training to corporate leaders and executives in the Tampa Bay region and fill a regional need for high-level leadership education and custom corporate training programs.
September 25, 2025Events
Over the course of two semesters, the selected students will shadow leaders throughout McKibbon鈥檚 portfolio of Tampa-based hotels and its corporate office, immersing themselves in a variety of real-world working environments.
September 25, 2025Honors and Awards
A new Journal of Marketing Research study shows food perks and social events outperform traditional wellness benefits in boosting worker motivation.
September 24, 2025Research and Innovation
Published in the Journal of Marketing Research, the study examined five categories of company-sponsored wellness benefits鈥攆ood, social, mindfulness, physical and health鈥攖o see which resonated most with customer-facing employees.
September 24, 2025Research and Innovation

USF and McKibbon Hospitality continue partnership with Cooperative Learning Program
The interactive learning experience is designed to give hospitality students a competitive edge through hands-on shadowing and mentorship from seasoned industry professionals.
September 24, 2025Business News
The study, spearheaded by marketing professor Dipayan Biswas, examined five distinct categories of wellness benefits: food, social, mindfulness, physical, and health-related initiatives.
September 24, 2025Research and Innovation

Free food, not gym memberships, motivates frontline workers to be at their best, USF study reveals
New research in the Journal of Marketing Research found that wellness programs involving food and social gatherings go a long way in inspiring customer-facing workers to provide better customer service.
September 24, 2025Business News, Research and Innovation

USF climbs to its highest position ever in U.S. News rankings - USF News
The 黑料爆料 has reached an all-time high in U.S. News & World Report鈥檚 annual ranking of the best colleges. USF is No. 88 overall among all public or private universities in America, up from No. 91 last year.
September 23, 2025Business News

First-class branding: Tampa airport鈥檚 social media guy talks strategy, Crocs and cheeky humor
黑料爆料 students got a behind-the-scenes look at what it takes to make an airport go viral. C.J. Johnson, TPA's social media account manager, walked through some of the airport鈥檚 greatest viral hits.
September 23, 2025Business News, Events
The half-day program, presented by Bank of America, featured keynote speaker Lisa Krouse, president and CEO of First Tee and former chair of the Greater Sarasota Chamber of Commerce, along with panels of executives, educators and community leaders.
September 22, 2025Business News, Events
USF鈥檚 Muma College of Business celebrated the Center for Executive and Leadership Education鈥檚 launch. The school is now partnering with organizations to provide a world-class curriculum that reflects current corporate challenges and opportunities.
September 19, 2025Business News